Pantone Campaign and Mailer

My Role:

  • C4D Models
  • All Vector Art
  • All Typesetting

The Idea: The project was to create a promotional mailer and posters to encourage designers to use Pantone colors. The slogan I came up with was, "Play your cards right, choose Pantone". I redesigned all 52 cards in a standard deck with each card listing the Pantone colors used in it. The full deck of cards was the mailer.

Download Process Book

joker poster king poster flower poster card box pattern card box front card box back rendered fan out box of cards suit side of cards